by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
by Jen Mizak | May 7, 2013 | Analytics, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
I recently spoke at the DxMA Global Marketing Summit in Philadelphia on the subject ofLinkedin profile optimization. The plain and simple truth about Linkedin: if your profile isn’t optimized, you’re losing visibility for yourself or for your brand. Should you care?...
by Jen Mizak | Jul 10, 2012 | Content Marketing, LinkedIn, Social Media, Website Content
FACT: No one likes to write about him or herself. I’ve talked to many corporate marketers and small business owners and they all say the same thing, “I don’t understand it, but I don’t think my bio sounds right.” It’s the...
by Jen Mizak | May 7, 2012 | Facebook, LinkedIn, Social Media, Social Media Marketing, Twitter
With the layouts, designs and specs of social media sites undergoing regular updates and modifications, business owners struggle to play catch-up (“That danged Facebook Timeline!”). Here’s the lowdown on sizing your graphics for the...
