by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
by Jen Mizak | Feb 1, 2016 | Blogging, Content Marketing, Copywriting, Marketing, Social Media Marketing, Website Content
For a year now, John has been writing a check for $500.00 every month to his web developer. He expected that his website would be designed, coded and written. How are things going? His customers keep asking “What’s wrong with your website?” They hate it. It...
by Jen Mizak | May 7, 2013 | Analytics, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
I recently spoke at the DxMA Global Marketing Summit in Philadelphia on the subject ofLinkedin profile optimization. The plain and simple truth about Linkedin: if your profile isn’t optimized, you’re losing visibility for yourself or for your brand. Should you care?...
by Jen Mizak | May 7, 2012 | Facebook, LinkedIn, Social Media, Social Media Marketing, Twitter
With the layouts, designs and specs of social media sites undergoing regular updates and modifications, business owners struggle to play catch-up (“That danged Facebook Timeline!”). Here’s the lowdown on sizing your graphics for the...
