by Jen Mizak | Apr 24, 2012 | Marketing
You’ve probably heard the phrase ‘content is king’ and if you’ve been looking at ways to market your business, I’m pretty sure you’ve been seeing a lot about content marketing. But what is content marketing and does it really...
by Jen Mizak | Dec 28, 2011 | Marketing
How Was Business in 2011? You’ve probably done your year-end numbers by now and understand how your business fared in 2011. Some businesses did well, others not so well – it was that kind of year. But if you’ve got a goal of making 2012 your best year yet, you’re...
by Jen Mizak | Nov 29, 2011 | B2B, Blogging, Marketing
Okay… you’ve embraced (sort of) the whole idea of spilling your guts (writing) to your customers at least once every week or two. But what do you say in a blog? Yikes! Who knew that this part was going to be so – well – hard? After all, you’re the expert in...
by Jen Mizak | Nov 15, 2011 | B2B, Blogging, Marketing
If you decide to write your company’s blog, what are the top ten things you should know? You’ve likely begun to form a clear picture of why you’re blogging, what the goal is, and how you are going to track your success. But what takes a blog from being ordinary to...
by Jen Mizak | Oct 26, 2011 | Blogging, Marketing
Blogging requires time and resources (or a portion of your marketing budget), but are the payoffs worth it? The quick answer? Yes. Your blog can drive sales, visibility and public interest. It gives you the opportunity to communicate your expertise to potential...
by Jen Mizak | Oct 4, 2011 | Email marketing, Marketing
Are your email bounce rates increasing? What about the blocked numbers from your last email campaign? If so, spam filters may be the cause of changes in your email statistics. Spam filters assign points to your emails, based on a number of criteria. If your email...
