by Jen Mizak | Sep 25, 2012 | B2B, B2C, Branding, Content Marketing, Marketing
Have you been hearing a lot lately about being genuine, real, sincere, heart-centered or likeable when marketing your business? What about being authentic? That’s a big one. Making your business likable is popular these days. But why? Is it really that...
by Jen Mizak | Sep 12, 2012 | B2B, B2C, Marketing, Website Content
For many business owners or corporate marketers, getting closer to the top of Google’s search engine results is the holy grail of their internet marketing strategy. While it’s only a small piece of the online marketing puzzle, we thought you might want to know...
by Jen Mizak | Jul 31, 2012 | B2B, Copywriting, Marketing, Website Content
You’ve heard the saying ‘you never get a second chance to make a first impression,’ right? Nowhere is it truer than on the web, and when ‘Good Websites Go Bad,’ the repercussions to your business can be enormous. Your website is your storefront to the world. It...
by Jen Mizak | Jun 23, 2012 | B2B, B2C, Content Marketing, Copywriting, Marketing, Newsletters
The voracious beast that is your online marketing needs to be fed constantly with fresh and engaging content. Your website, your blog, Facebook, Twitter, LinkedIn, YouTube, articles, and so on… Don’t say it! – I know – it’s a problem. I mean,...
by Jen Mizak | Jun 5, 2012 | B2B, B2C, Marketing, SEO, Website Content
Developing Your Website The developer is on board with your vision. The graphic artist is ready to go. The tech guy is ready to write your website’s code. But…there are other elements to remember when developing your website. When business owners contemplate...
by Jen Mizak | May 22, 2012 | Marketing
In my last post, I explored a number of questions I’m frequently asked about content marketing. What is it? Why is it important? What should I say? In this post, I’ll tackle the BIG question – how to implement a successful content marketing...
