by Jen Mizak | Feb 1, 2016 | Blogging, Content Marketing, Copywriting, Marketing, Social Media Marketing, Website Content
For a year now, John has been writing a check for $500.00 every month to his web developer. He expected that his website would be designed, coded and written. How are things going? His customers keep asking “What’s wrong with your website?” They hate it. It...
by Jen Mizak | Dec 30, 2015 | Marketing
Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for that, but sometimes it is simply because you don’t know who your customers are. Good marketing starts with speaking directly to your...
by Jen Mizak | Sep 19, 2015 | Content Marketing, Copywriting, Email marketing, Marketing
Email marketing is a great way for companies of all sizes to reach customers and prospects. Despite all claims to the contrary, email marketing is still alive and doing just fine! After getting your customers to open your email, your click-through and conversion rates...
by Jen Mizak | Apr 30, 2015 | Email marketing, Marketing, Website Content
When most business owners think about web pages, they usually think of their website pages. You know – Home, About, Services, etc. But there are other kinds of web pages floating around out there on the web that are just as important (and in some cases, I would...
by Jen Mizak | Feb 10, 2015 | Marketing
I work with solopreneurs as well as multi-national Fortune 500 firms. Small business owners tend to have this impression (it’s actually almost a complex!) that larger companies have secret social media knowledge and that they’re killing it online. Here’s a little...
by Jen Mizak | May 7, 2013 | Analytics, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
I recently spoke at the DxMA Global Marketing Summit in Philadelphia on the subject ofLinkedin profile optimization. The plain and simple truth about Linkedin: if your profile isn’t optimized, you’re losing visibility for yourself or for your brand. Should you care?...
