by Jen Mizak | Dec 24, 2020 | Analytics, Content Marketing, Corporate, COVID19, Email marketing, Marketing, Social Media, Social Media Marketing
Last month I attended a B2B marketing conference – remotely, of course! – and the consensus was that marketing has needed to adapt more quickly than ever before to the new emotional state of customers. Because of the uncertainty and stresses that 2020 brought us, the...
by Jen Mizak | Sep 19, 2015 | Content Marketing, Copywriting, Email marketing, Marketing
Email marketing is a great way for companies of all sizes to reach customers and prospects. Despite all claims to the contrary, email marketing is still alive and doing just fine! After getting your customers to open your email, your click-through and conversion rates...
by Jen Mizak | Apr 30, 2015 | Email marketing, Marketing, Website Content
When most business owners think about web pages, they usually think of their website pages. You know – Home, About, Services, etc. But there are other kinds of web pages floating around out there on the web that are just as important (and in some cases, I would...
by Jen Mizak | Oct 4, 2011 | Email marketing, Marketing
Are your email bounce rates increasing? What about the blocked numbers from your last email campaign? If so, spam filters may be the cause of changes in your email statistics. Spam filters assign points to your emails, based on a number of criteria. If your email...
by Jen Mizak | Sep 2, 2011 | Blogging, Email marketing, Marketing, Newsletters
The other day a well-established business owner asked me something that struck me as odd. Over a dinner discussion concerning social media’s role in marketing, he posed the question, “so what is a blog anyway?” With all the hype out there about social media, it is...
