by Jen Mizak | Dec 24, 2020 | Analytics, Content Marketing, Corporate, COVID19, Email marketing, Marketing, Social Media, Social Media Marketing
Last month I attended a B2B marketing conference – remotely, of course! – and the consensus was that marketing has needed to adapt more quickly than ever before to the new emotional state of customers. Because of the uncertainty and stresses that 2020 brought us, the...
by Jen Mizak | Jun 26, 2017 | B2B, Blogging, Content Marketing, Copywriting, Corporate, Ghostwriter, Marketing, SEO, Social Media, Social Media Marketing, Website Content
In today’s SEO-driven world, most companies have realized that content – whether it is in the form of words, infographics, photos or video – is necessary to stand out. Most have also realized the generating a constant stream of content for Google to consume is time-...
by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
