by Jen Mizak | Oct 23, 2012 | Blogging, Branding, Content Marketing, Likability Marketing, Likeability Marketing, Marketing
Likeability is all over the headlines: ‘Candidates Take Likability Hit After Debates,’ ‘Candidates Strive For Likeability,’ ‘How Romney and Obama Fare On Likeability.’ But likeability means much more to business owners than which...
by Jen Mizak | Oct 9, 2012 | B2B, B2C, Branding, Content Marketing, Copywriting, Marketing
Let me first say that nothing will make you or your business likable if you are not already a likeable person or if you do not truly care enough about others to serve them and help make their lives easier, better, richer, etc. As I said in my last post – we can...
by Jen Mizak | Sep 25, 2012 | B2B, B2C, Branding, Content Marketing, Marketing
Have you been hearing a lot lately about being genuine, real, sincere, heart-centered or likeable when marketing your business? What about being authentic? That’s a big one. Making your business likable is popular these days. But why? Is it really that...
by Jen Mizak | Jul 10, 2012 | Content Marketing, LinkedIn, Social Media, Website Content
FACT: No one likes to write about him or herself. I’ve talked to many corporate marketers and small business owners and they all say the same thing, “I don’t understand it, but I don’t think my bio sounds right.” It’s the...
by Jen Mizak | Jun 23, 2012 | B2B, B2C, Content Marketing, Copywriting, Marketing, Newsletters
The voracious beast that is your online marketing needs to be fed constantly with fresh and engaging content. Your website, your blog, Facebook, Twitter, LinkedIn, YouTube, articles, and so on… Don’t say it! – I know – it’s a problem. I mean,...
by Jen Mizak | May 29, 2012 | Content Marketing, Infographic, SEO, SERP
I found this excellent Brafton infographic about the importance of content to SEO efforts. Check it out here. The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most...
