by Jen Mizak | Mar 1, 2017 | B2B, Content Marketing, Copywriting, META description, SEO, TITLE tag, Website Content
I recently worked on two website projects – one for a technology company and one for a medical diagnostic company. In both cases, the same oversights existed when I came on board. 1. A content focus on their technologies and products vs. what their customers...
by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
by Jen Mizak | Feb 1, 2016 | Blogging, Content Marketing, Copywriting, Marketing, Social Media Marketing, Website Content
For a year now, John has been writing a check for $500.00 every month to his web developer. He expected that his website would be designed, coded and written. How are things going? His customers keep asking “What’s wrong with your website?” They hate it. It...
by Jen Mizak | Sep 19, 2015 | Content Marketing, Copywriting, Email marketing, Marketing
Email marketing is a great way for companies of all sizes to reach customers and prospects. Despite all claims to the contrary, email marketing is still alive and doing just fine! After getting your customers to open your email, your click-through and conversion rates...
by Jen Mizak | Mar 12, 2013 | B2B, B2C, Blogging, Content Marketing, Copywriting, Marketing, Website Content
Ok. So I slipped off the blogging path and haven’t walked my talk since December.* And it wasn’t even particularly icy out this winter! I can start by blaming the kids for bringing home a terrible bug and passing it along to good ole Auntie. And...
by Jen Mizak | Dec 4, 2012 | B2B, B2C, Content Marketing, Marketing
We have a few holidays to get through and then – BAM! –2013 will be upon us. That means now is the time to think about what next year holds – or should hold – for your business. Every November, repeat clients as well as new faces begin filling my email...
