by Jen Mizak | Dec 24, 2020 | Analytics, Content Marketing, Corporate, COVID19, Email marketing, Marketing, Social Media, Social Media Marketing
Last month I attended a B2B marketing conference – remotely, of course! – and the consensus was that marketing has needed to adapt more quickly than ever before to the new emotional state of customers. Because of the uncertainty and stresses that 2020 brought us, the...
by Jen Mizak | Jul 30, 2017 | B2B, Blogging, Content Marketing, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
Social media is free, isn’t it? All you need to do is post some stuff. No need for planning or strategy. Ermm … no. Not even close. Believe me, overwhelmed corporate marketing departments and I would be thrilled if it really were that simple. But that’s not the case....
by Jen Mizak | Jun 26, 2017 | B2B, Blogging, Content Marketing, Copywriting, Corporate, Ghostwriter, Marketing, SEO, Social Media, Social Media Marketing, Website Content
In today’s SEO-driven world, most companies have realized that content – whether it is in the form of words, infographics, photos or video – is necessary to stand out. Most have also realized the generating a constant stream of content for Google to consume is time-...
by Jen Mizak | May 31, 2017 | B2B, Content Marketing, Marketing, Social Media, Social Media Marketing, Website Content
Businesses are investing time and money into content to market their products and services. And your B2B company is no different. Step 1: How to Get a Better Content Marketing Proposal If you’re looking for pricing to create content for your marketing efforts (whether...
by Jen Mizak | Apr 23, 2017 | Analytics, B2B, B2C, Blogging, Content Marketing, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Social Media Marketing World (SMMW), Storytelling, Twitter, Video
I think I’ve finally recovered from the non-stop action of the Social Media Marketing World conference. But the learning hasn’t stopped – with many more sessions from the conference to review. (I have to say it was nice to escape the 13 inches of eastern Pennsylvanian...
by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
