by Jen Mizak | Mar 12, 2013 | B2B, B2C, Blogging, Content Marketing, Copywriting, Marketing, Website Content
Ok. So I slipped off the blogging path and haven’t walked my talk since December.* And it wasn’t even particularly icy out this winter! I can start by blaming the kids for bringing home a terrible bug and passing it along to good ole Auntie. And...
by Jen Mizak | Oct 23, 2012 | Blogging, Branding, Content Marketing, Likability Marketing, Likeability Marketing, Marketing
Likeability is all over the headlines: ‘Candidates Take Likability Hit After Debates,’ ‘Candidates Strive For Likeability,’ ‘How Romney and Obama Fare On Likeability.’ But likeability means much more to business owners than which...
by Jen Mizak | Nov 29, 2011 | B2B, Blogging, Marketing
Okay… you’ve embraced (sort of) the whole idea of spilling your guts (writing) to your customers at least once every week or two. But what do you say in a blog? Yikes! Who knew that this part was going to be so – well – hard? After all, you’re the expert in...
by Jen Mizak | Nov 15, 2011 | B2B, Blogging, Marketing
If you decide to write your company’s blog, what are the top ten things you should know? You’ve likely begun to form a clear picture of why you’re blogging, what the goal is, and how you are going to track your success. But what takes a blog from being ordinary to...
by Jen Mizak | Oct 26, 2011 | Blogging, Marketing
Blogging requires time and resources (or a portion of your marketing budget), but are the payoffs worth it? The quick answer? Yes. Your blog can drive sales, visibility and public interest. It gives you the opportunity to communicate your expertise to potential...
by Jen Mizak | Sep 2, 2011 | Blogging, Email marketing, Marketing, Newsletters
The other day a well-established business owner asked me something that struck me as odd. Over a dinner discussion concerning social media’s role in marketing, he posed the question, “so what is a blog anyway?” With all the hype out there about social media, it is...
