by Jen Mizak | Jul 31, 2012 | B2B, Copywriting, Marketing, Website Content
You’ve heard the saying ‘you never get a second chance to make a first impression,’ right? Nowhere is it truer than on the web, and when ‘Good Websites Go Bad,’ the repercussions to your business can be enormous. Your website is your storefront to the world. It...
by Jen Mizak | Jun 23, 2012 | B2B, B2C, Content Marketing, Copywriting, Marketing, Newsletters
The voracious beast that is your online marketing needs to be fed constantly with fresh and engaging content. Your website, your blog, Facebook, Twitter, LinkedIn, YouTube, articles, and so on… Don’t say it! – I know – it’s a problem. I mean,...
by Jen Mizak | Jun 5, 2012 | B2B, B2C, Marketing, SEO, Website Content
Developing Your Website The developer is on board with your vision. The graphic artist is ready to go. The tech guy is ready to write your website’s code. But…there are other elements to remember when developing your website. When business owners contemplate...
by Jen Mizak | Nov 29, 2011 | B2B, Blogging, Marketing
Okay… you’ve embraced (sort of) the whole idea of spilling your guts (writing) to your customers at least once every week or two. But what do you say in a blog? Yikes! Who knew that this part was going to be so – well – hard? After all, you’re the expert in...
by Jen Mizak | Nov 15, 2011 | B2B, Blogging, Marketing
If you decide to write your company’s blog, what are the top ten things you should know? You’ve likely begun to form a clear picture of why you’re blogging, what the goal is, and how you are going to track your success. But what takes a blog from being ordinary to...
