by Jen Mizak | Mar 26, 2017 | B2B, Blogging, Content Marketing, Copywriting, Facebook, LinkedIn, Social Media, Social Media Marketing, Website Content
Is Blogging Over? Or Are We Just Bored with the Word “Blog”? “We don’t need to blog. No one reads them anymore. Do they?” I almost fell off of my chair. The next question was: “Do we have to use the word “blog”? Can’t we call it something else? Surprisingly...
by Jen Mizak | Mar 1, 2017 | B2B, Content Marketing, Copywriting, META description, SEO, TITLE tag, Website Content
I recently worked on two website projects – one for a technology company and one for a medical diagnostic company. In both cases, the same oversights existed when I came on board. 1. A content focus on their technologies and products vs. what their customers...
by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
by Jen Mizak | Feb 1, 2016 | Blogging, Content Marketing, Copywriting, Marketing, Social Media Marketing, Website Content
For a year now, John has been writing a check for $500.00 every month to his web developer. He expected that his website would be designed, coded and written. How are things going? His customers keep asking “What’s wrong with your website?” They hate it. It...
by Jen Mizak | Dec 30, 2015 | Marketing
Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for that, but sometimes it is simply because you don’t know who your customers are. Good marketing starts with speaking directly to your...
