B2B Marketing During a Pandemic: What Happens When the World Has PTSD?
Last month I attended a B2B marketing conference – remotely, of course! – and the consensus was that marketing has…
How Much Does B2B Social Media Cost?
Social media is free, isn’t it? All you need to do is post some stuff. No need for planning or…
How to Choose a B2B Content Writer or Content Agency
In today’s SEO-driven world, most companies have realized that content – whether it is in the form of words, infographics,…
How Much Does Content Marketing Cost?
Businesses are investing time and money into content to market their products and services. And your B2B company is no…
2017 Social Media Trends
I think I’ve finally recovered from the non-stop action of the Social Media Marketing World conference. But the learning hasn’t…
Is Blogging Effective for a B2B Company?
Is Blogging Over? Or Are We Just Bored with the Word “Blog”? “We don’t need to blog. No one…
Three Common B2B Website Mistakes: Is Your Website at Risk?
I recently worked on two website projects - one for a technology company and one for a medical diagnostic company.…
Social Media Content: 5 Key Things Pharma & Life Science Companies Should Know
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content…
Why Good Content Costs…and How it Can Save You Bundles
For a year now, John has been writing a check for $500.00 every month to his web developer. He…
Do You Know Who Your Customers Are?
Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for…