About Jen

I started LM Group in 2007 to help businesses grow. It was that simple. Why? Because nothing gets my blood moving like the success of clients’ growth.

For almost two decades, I’ve given start-ups, small businesses and corporate marketing departments a targeted voice – marketing language and strategy designed to increase their visibility and sales.

How?

I’m a listener. Understanding your business, your markets and your objectives in order to craft the appropriate communication message comes from listening to you and from asking the questions that get at the heart of why you’re in business and why customers buy from you.

I’m passionate about my clients and the growth of their businesses – whether they are direct or serviced though web designers, marketing firms, agencies or other partners.

I’ve spent my career learning about marketing and business strategy in companies ranging from startups to Fortune 500 firms. I’ve provided copywriting and marketing strategy services to companies ranging from pharma & biotechnology, life sciences and healthcare to insurance to home improvement, financial services, education and manufacturing.

As a well-rounded marketing writer, I understand the power and variety of communications media – from websites to print communications and video to email marketing and social media.

Today my team develops digital marketing content that gets customers signing on the dotted line, clicking on links and engaging with your brand.

A defining belief of LM Group is giving back to the community – through involvement in business organizations, volunteerism, and charitable giving. I currently serve as Secretary on the Board of the Greater Lehigh Valley chapter of the American Advertising Federation. I’m a former Chamber Ambassador, board member of the Greater Lehigh Valley Chamber of Commerce’s Small Business Council, and member of its Marketing Committee.

As a member of CACLV’s Marketing Committee for both Bethlehem and Allentown, I’ve provided local start-up companies with marketing ideas and advice. I’ve volunteered with Habitat for Humanity, EWI’s Reading Rallies and as a SCORE counselor. I continue to volunteer for various local organizations including the Celtic Cultural Alliance and the Non-Profit Awareness Expo.

I also support business stakeholders by leading workshops and providing training on content marketing, how to write business plans, how to create optimized LinkedIn profiles, and how to use LinkedIn for business.

Staying current on marketing philosophy and technologies gives me the ability to spot trends that help you stay ahead of your competition. I hold an M.S. in Communications from Drexel University.

Talk to LM Group about copywriting support that helps you improve your bottom line.